Integrations / HubSpot
RowRouter for HubSpot.
Row-scoped edit links for HubSpot — let contacts, companies, deals, and tickets update themselves without a Sales Hub seat.
Why this exists for HubSpot
The HubSpot-specific case.
HubSpot's portal-builder market exists for one reason: there's no cheap way to let external parties update CRM records without a paid Sales Hub seat. The standard answer is a custom portal build — Stacker, Softr, or in-house — which costs thousands of dollars and requires the recipient to sign up for yet another account.
For the case where you just need a customer to correct their shipping address, a contact to confirm a phone, or a deal to be updated by the buyer themselves, a full portal is overkill. The recipient never makes it past sign-up; the data you wanted never lands.
RowRouter routes a single-record link per recipient. They click the link, see only the properties you allowed, submit, and the record updates in HubSpot through the official API — with the operator's name on the change in the contact timeline.
Templates for HubSpot
Pre-built workflows you can ship today.
FAQ
Frequently asked questions about HubSpot.
Which HubSpot object types can RowRouter edit?
Contacts, companies, deals, and tickets. Custom objects are not yet supported.
Does this require a Sales Hub paid seat?
One — yours. RowRouter connects to your HubSpot portal via OAuth or PAT, scoped to the objects you grant access to. Recipients never log into HubSpot.
What about recipient routing for deals and tickets, which don't have an inherent email property?
RowRouter picks the deal's or ticket's primary associated contact (preferring associations labeled 'primary' where available) and uses that contact's email. Falls back to your manual email override on a per-row basis.
Can this replace a Stacker or Softr client portal for the simple cases?
For the case of 'update one record per recipient,' yes. For the case of 'recurring multi-record dashboard,' Stacker/Softr are the right tools. The dividing line is whether the recipient has an ongoing relationship with the data (use a portal) or a one-shot interaction (use RowRouter).
Are the writes captured in HubSpot's audit history?
Yes. The HubSpot timeline records the change with your operator account as the editor. RowRouter additionally captures open/submit/retry events with timestamps + recipient IP in its own audit log.
Connect HubSpot and send your first row link.
Free during the founding beta. No card. No recipient seats ever. HubSpot OAuth and Personal Access Token both supported.